Privacy Policy

Privacy Policy — Valora Pilates

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase on valorapilates.com (the "Site").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual pages or products you view, the websites or search terms that referred you to the Site, and how you interact with it. We refer to this as "Device Information".

We collect Device Information using the following technologies:

COOKIES

Below is a list of the cookies we use, so you can choose whether to allow them.

  • _session_id — unique session identifier; allows Shopify to store information about your session (referrer, landing page, etc.)
  • _shopify_visit — no data stored; persists for 30 minutes from your last visit; used for internal traffic tracking
  • _shopify_uniq — no data stored; expires at midnight on the following day; counts unique customer visits
  • cart — unique identifier; persists for 2 weeks; stores your shopping basket information
  • _secure_session_id — unique session identifier
  • storefront_digest — unique identifier; used to determine whether the current visitor has access to a password-protected store

We also use log files to track Site activity and collect data such as your IP address, browser type, internet service provider, referring and exit pages, and timestamps.

Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

When you make or attempt to make a purchase, we also collect Order Information, including your name, billing address, delivery address, payment details (including credit card numbers), email address, and phone number.

The term "Personal Information" in this policy refers to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use Order Information to process purchases made through the Site — including handling payment, arranging delivery, and sending invoices and order confirmations. We also use it to:

  • Communicate with you
  • Screen for potential fraud or risk
  • Where you have opted in, provide you with information or marketing about our products and services

We use Device Information (in particular your IP address) to assess potential fraud and to improve and optimise the Site — for example, by analysing how customers browse and interact with it, and to measure the effectiveness of our marketing campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties who help us use it as described above. For example, we use Shopify to power our online store — you can read more about Shopify's privacy practices at https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how customers use the Site — more information is available at https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, or to respond to a subpoena, search warrant, or other lawful request.

BEHAVIOURAL ADVERTISING

We may use your Personal Information to deliver targeted advertising or marketing communications we believe may be of interest to you. To learn more about how targeted advertising works, visit the Network Advertising Initiative at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising here:

You can also opt out via the Digital Advertising Alliance at https://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices in response to Do Not Track signals from your browser.

YOUR RIGHTS

If you are a UK or European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. To exercise this right, please contact us using the details below.

If you are a UK or European resident, please note that we process your information to fulfil our contractual obligations to you (for example, when you place an order) or to pursue our legitimate business interests as described above. Your information may be transferred outside of the UK and Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we retain your Order Information unless and until you ask us to delete it.

CHANGES

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, or if you have a question or complaint, please contact us by email at contact@valorapilates.com or by post at:

Valora Pilates UNIT 903A, 9/F., CAMERON COMM CENTRE, 458-468 HENNESSY ROAD, Hong Kong, CHINA